Cloud Platform

It's our superpower

Our cloud platform plugs into the existing Demand-Side Platform (DSP) ecosystem, which places our ads on digital platforms and websites across the internet.

HTML5 Package

This is the foundational structure of the ad. Using HTML5, the most modern web standard, ensures compatibility across different browsers and devices. It acts as a container where dynamic content, like ads, can be inserted.

Our Approach

Instructions for what to show are placed in the code of the HTML5 ad package in the form of a simple JavaScript plugin, the ContentAccess cloud system is where the ad content is managed. When a user visits a webpage, the appropriate ad content is requested from the ContentAccess system and displayed to the user.

Dynamic Ad Rendering

AccessAds are not hard-coded HTML5 packages; instead, they are displayed in real-time from the cloud as the page loads. This dynamic rendering means the ad content can change based on various factors like user behavior, location, or time of day.

DOM Integration

The Document Object Model (DOM) is like a dynamic modifiable map of the entire webpage where the ad is shown. Our technology places the ad within this map, so it appears as part of the webpage to the user. By integrating into the DOM of the webpage, our ads can deliver multi-screen presentations, opt-in forms, animation, video, and more from within the ad itself and without webpage reloads.

Detailed benefits

  • Centralized Management
    Managing ad content from a single, centralized system allows for uniformity and consistency across multiple platforms. It also makes monitoring performance and managing resources more efficient.

  • In-Flight Ad Content Editing Capability
    The ability to edit ad content while it's live ('in-flight') is a game-changer. It allows advertisers to respond immediately to market trends, user feedback, or errors, keeping the ad content fresh and relevant.

  • Advanced A/B Testing
    Dynamic rendering allows for more sophisticated A/B testing strategies. Different ad variants can be displayed to different segments of the audience simultaneously, providing valuable insights into user preferences and ad effectiveness. This testing can be more nuanced, considering factors like time spent on the ad, interaction rates, and conversion metrics.

  • Data-Driven Targeting and Personalization
    Ad content can be tailored to the individual based on user data, leading to highly personalized and relevant advertising. This targeted approach significantly improves click-through rates and user engagement.

  • Cost-Effectiveness and Resource Efficiency
    By centralizing ad management and enabling in-flight editing, the need for multiple iterations and redesigns is reduced. This efficiency can lead to significant cost savings, especially for large-scale ad campaigns.

  • Scalability and Flexibility
    The system is highly scalable, accommodating a wide range of ad sizes, formats, and platforms. This flexibility is crucial for adapting to different market needs and technological advancements.

  • Enhanced User Experience
    Users are more likely to engage with ads that are exciting, relevant, and seamlessly integrated into their browsing experience. By improving the relevance and presentation of ads, we enhance the overall user experience, which is vital for brand reputation and customer loyalty.

  • Real-Time Analytics and Feedback
    Dynamic ad rendering allows for real-time analytics and feedback. This immediate data can inform quick adjustments to maximize ad performance and return on investment (ROI).

AccessAds align with the evolving demands of the digital advertising landscape, where flexibility, responsiveness, and personalization are key.

Contact Us | 800-705-2642

Let's work together. Our team of pros is ready to help take your omnichannel marketing success to the next level.

Cascade Factory is based in Austin, Texas. Y'all.

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